March has consistently been a good month for increasing sales on my Zazzle sites, and this March has been no different. (If you are curious about my qualifications on advising you about selling on Zazzle, I’ll just say that I am a Platinum ProSeller and have been with Zazzle for nearly 10 years.)
I create a lot of wedding invitations and items to match, in a variety of themes. Beach weddings are my big focus, with floral (hydrangeas) designs at BlueHyd running a close second. March may be the time when brides begin to focus on an upcoming wedding and need stationery. I stay busy right into summer, usually, although the past few years have been a bit slower.
So, what is selling now? Zazzlers may be curious about what I am selling and what customers are asking for. Customers do reach out through e-mail, and strange enough, the contact seems to come in spurts. Just the other day I had 6 people contact me about various things they needed. Then, sometimes weeks will go buy without a single contact.
Not every question / request brings a sale, but I did create an RSVP for someone which earned me a nice royalty and also referral money, thanks to the link I included in my e-mail.
How to Get E-Mail Referral Money
Whenever a customer requests an item to be made, be sure to set the item to “direct only” when posting, and send that link to the customer. Usually it will get you some referral money. It’s not always true, because the customer may not follow your link, or the “cookie” may get dropped if they do something else before buying the product. I surely don’t know all the technical gibberish, but sending the “direct only” link is the only way to possibly get that extra money through e-mail contact and sales.
People Have Recovered From the Holidays
Even if you don’t design wedding stationery, and believe me, it’s a very competative field, I think people have sufficiently recovered from Christmas to feel like they have money to spend. Also it’s tax season, and many people have a nice refund which helps with their purchasing power.
Here’s a list of some things I’ve sold this March:
Cloth tote bags with personal customization
Personalized Key rings
Wedding shower invitations
Beach wedding invitation sets
Blue hydrangea wedding stationery
Bridal shower invitations
Thank you cards
Stickers and address labels
This “Under the Sea” invitation was a big hit this year. I made the design long ago, but sometimes it takes years for a design to catch on.
So most of my sales have been wedding related. I promote wedding items year round, and have a good selection of various themes available. I tend to sell what I promote most.
But the key is to create and promote what you like to make best. And make every item customizable in some way… that is Zazzle’s thing… the ability to customize. And remember that the items that are promoted, are the items that usually sell, or they bring the customer who tends to buy something.
I also sell birthday party and beach related party (such as Luau) invitations. The designs are uniquely my own. In other words, I don’t just grab a free image and slap it on some stationery. Even when I use something from online, I add my own touch to it.
I don’t want my products to resemble any one else’s designs, and I strive to be as original as possible.
So March is over, and now we’ll see what April brings. I am hoping for more nice sales.